Google Web Stories: A Useful Tool in Your Marketing Kit

Google Web Stories is a new and innovative way to engage with your audience through visual storytelling. These stories are immersive, fast-loading, and mobile-focused, making them perfect for today’s on-the-go consumers. Web Stories leverage Accelerated Mobile Pages (AMP) technology. With a simple, intuitive card-based interface, creators can add text, images, videos, audio files, and links to produce engaging content that drives website traffic.

Using Web Stories in marketing can help businesses increase brand awareness, drive traffic to their website, and ultimately boost conversions. Stories provide a quick and visual way of communicating with your customers, followers, and subscribers. By tailoring it to appeal to your audience, you can make Google Web Stories a useful tool in your marketing kit.

Unlike apps like Instagram, TikTok, Facebook, and Snap, you can create Google Web Stories on your own website. You are not building your content on someone else’s platform. Secondly, Web Stories are not ephemeral content. You can keep them around as long as you want.

Creating Web Stories

Creating Web Stories is easy and requires no coding experience. Several tools are available, including the Google Web Stories plugin for WordPress and the MakeStories platform.

You can start with one of the many included templates or a blank card. Use the drag-and-drop or upload functionality to add images, audio files, and videos from your media library to your story. Google’s documentation on Web Stories is concise and straightforward to follow

When creating a Google Web Story, it’s essential to remember the medium’s visual nature. Use high-quality images and videos, and keep text to a minimum to allow the visuals to shine.

Using Google Web Stories in Marketing

There are several ways to use Stories in marketing. One way is to create stories that showcase your products or services in action to help potential customers visualize how they could benefit from what you offer.

Another way to use Web Stories in marketing is to create stories that provide helpful tips or information about your industry. This can position your business as an authority in your field and help build trust with your audience. Google Web Story topics are limited only by your imagination. Examples of story categories include product descriptions, how-to-dos, social interest, interviews, travelogues, recipes, and others.

Optimizing Web Stories for SEO

Like any other content, optimizing Google Web Stories for SEO is important. You should include relevant keywords in your story titles and descriptions and add alt text for images. Follow Google’s best practices and compliance guidelines using the Web Stories checklist to identify and eliminate flaws in your creation.

It’s also essential to ensure your Google Web Stories are mobile-friendly and fast-loading, as these factors can impact your search engine rankings.

Sharing Your Web Story

Once created, you can share your Web Story with a simple one-click publishing feature. Web stories can be easily added to blog posts as embeds or links or shared on social media platforms, just like any other visual content. Good quality Google Web Stories have a high chance of appearing in searches and on Google’s mobile-focused curated feed, Discover.

Measuring the Success of Web Stories

To measure the success of your Google Web Stories, you can use tools like Google Analytics to track metrics such as page views, time on page, and bounce rate.

It’s also important to pay attention to engagement metrics, such as shares and comments, as these can provide insights into how your audience responds to your stories.

Conclusion

The best thing about Google Web Stories is that they are generally short and low-effort. You just simply leverage content that you already have. With the ability to measure and track success, Web Stories offer an effective way to connect with consumers and build lasting relationships.